Raise the roof on revenue
Digital marketing consulting.
By the people, for the people.
/ Equity
/ Competitive
Traditional agencies are dead. We're doing it differently.
We've worn every hat in digital marketing — and we've felt the pain of trying to run a profitable business. We've hired agencies ourselves. We know how expensive, and how hollow, they can be.
Housework searches for sustainable, long-term relationships with clients invested for the long haul. When you're our client, you get 20 years of ecommerce knowledge and a team that acts as an extension of your executive team.
House
Rules
Four principles behind every engagement.
Non-negotiable. Always in effect.
Karma? Maybe. But in our experience, incredible things happen when our goals are aligned with yours. We don't win unless you win.
20 years of ecommerce knowledge — including some top-secret tricks. When you're our client, you've got full access to us as a resource.
We've been in your shoes. Five exits ourselves. We know what it feels like to be an owner-operator — and act as an extension of your executive team.
The old carpentry adage applied to marketing. Results from tried-and-true metrics, A/B testing, and hard-won experience — exceptional craftsmanship, every time.
Ref. HWG — Philosophy / Var. E
Sustainable retainers. Long-term clients.
We take on projects, work on retainer, and entertain equity plays when it makes sense. The ideal client is someone invested long-term — an established brand looking to scale, or just getting started.
Services
High-impact, revenue-focused work
for competitive industries.
High-impact, revenue-focused campaigns built to maximize profitability. We know where the money is — and how to find it for your brand.
Two decades of driving revenue online. Conversion architecture, retention systems, and growth frameworks that compound over time.
A/B tested, metrics-driven paid campaigns built for sustainable return — not vanity numbers. Every dollar tracked, every decision justified.
Full-funnel lead gen systems: targeting, capture, qualification, and nurture — built to fill pipelines with people who actually convert.
Identity systems, visual language, and creative direction for brands competing on quality. We make things that hold up when the room goes quiet.
Packaging design, print collateral, and production-ready art for brands that know the shelf is still the most important touchpoint. Unboxing moments that earn loyalty.
Ecommerce builds, custom Shopify, landing pages, and web systems that perform. Code that serves the brand — not the other way around.
Flows, campaigns, and automation that work while you sleep. Email is still the highest-ROI channel in the stack — we treat it that way.
Community building, content strategy, and social system design for brands that want to own their audience — not just rent it from an algorithm.
Selected
Work
Equity stake. Built the brand, packaging, site, and full-funnel lead gen system — $3K to $1M/month before exit.
Official inventor for Hasbro — concepted and developed 4 editions of the Typography Edition. Prototyping, board design, packaging, manufacturing, and fulfillment.
Founded the first-ever subscription box for that time of the month. Built the brand, packaging, and app — then sold to a competitor.
Naming, brand system, collateral design, website design and build for a direct lithium extraction technology company.
Founded and scaled a men's lifestyle brand — brand, product development, and ecommerce from zero to exit.
Founded an outdoor blanket brand. Raised $104,580 on Kickstarter and landed placement in Huckberry before exiting.
Packaging design, product development, and ecommerce growth for a premium DTC home goods brand.
Email system design and packaging creative for an award-winning specialty coffee roaster.
Performance paid media management — Google Ads strategy and campaign execution for a luxury DTC jewelry brand.
Acquired, rebuilt, and sold a women's activewear brand — product development, brand, and ecommerce operations.
Product design, manufacturing, iconography, branding, and marketing — 228% funded, raising $34K on Kickstarter.
Co-founded a pre-loved, timeless menswear brand — branding, site build, packaging, video, marketing, and art direction.
Ran the full marketing campaign for the Tahquitz Pack & Cabrillo Dry Bag Kickstarter — raised $119,738.
Branding, app development, and marketing for a boutique hospitality management platform.
App development, web build, branding, and marketing for a lyric development platform built by songwriters, for songwriters.
Web build, video content, marketing, and business development for a hand-curated small-makers market.
Identity, brand guidelines, and web build for an independent insurance brokerage covering home, auto, life & health.
Interim CEO — oversaw rebrand, packaging, website development, product design, art direction, and marketing for a premium triathlon gear company.
Naming, brand system, identity design, and packaging for a premium leather notebook brand.
Co-founded and built an active skincare brand from the ground up — brand, packaging, product development, website, social strategy, art direction, Meta ads, and an ambassador program that drove significant growth. Sold to a marketing company.
Led marketing for a Damascus steel kitchen knife set on Kickstarter — campaign raised $65K against a $5K goal with 467 backers.
Built and managed their full email system — flows, automations, and campaign emails over six months. Grew open rates from under 10% to consistently over 60%.
Built out Klaviyo email flows and ran campaign emails for a doctor-created mouth tape brand.
Built the website and ran paid ads for a western wear brand — in partnership with the founding team.
Built and managed full Klaviyo email flows for a minimalist Spanish-inspired women's footwear brand.
Retainer
Sustainable, long-term engagements. We become part of your team — embedded, accountable, and aligned with your growth.
Based
Scoped, delivered, done. For brands with a specific initiative — a launch, a rebrand, a campaign — that needs an expert hand.
Play
When it makes sense, we take a piece of the upside. For founders who want a partner with skin in the game — not just a vendor on the invoice.
